Complete Story
07/02/2025
Session Highlights: Summer Meeting 2025
🔑 Opening Session with Jen Fox: Fueling Growth from Within
Start your Summer Meeting experience on an inspired note with Jen Fox, whose opening message will challenge us to think deeply about what growth means—not just for our companies, but for our teams.
This uplifting session will focus on:
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Building a culture of accountability and empowerment
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Creating space for professional development
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Embracing discomfort as a driver for progress
Jen’s words will help us step into the next two days with clarity, connection, and a renewed sense of purpose.
📊 Numbers Drive Decisions: Managing Your Business by the Numbers
Presented by: Cyrus Ahmadi, CPA & Joe Brown | PCO Bookkeepers & M&A Specialists
Understanding your financials is one of the most powerful tools for growth—and this session shows you how.
You’ll learn:
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How to structure your Chart of Accounts to reveal opportunities
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How your P&L connects to your break-even point
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How to break even earlier each month—and keep more profit
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Entity structures and tax strategies for pest control companies
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How to reduce taxable income while funding future growth
This is a must-attend for anyone ready to work smarter, not harder.
🧠 Know Your Customer: Building Powerful Pest Control Personas
Presented by: Alex Brooks
In this hands-on, interactive workshop, you’ll discover how identifying your ideal customers leads to smarter marketing, stronger sales, and better client relationships.
What you’ll do:
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Learn the key traits of high-value personas
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Create detailed customer profiles based on real-life roles (like first-time homeowners, busy moms, or restaurant owners)
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Explore how to use those personas across your marketing, messaging, and service strategies
Walk away with a persona toolkit and practical examples you can put to use immediately.
🏛️ Rep. Kevin Waters: Business-Minded Policy for a Stronger Future
Join Washington State Representative Kevin Waters for a candid conversation about the legislative landscape and how it impacts our industry.
As a small business owner and community leader, Kevin brings real-world insight to topics like:
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Reducing red tape for small businesses
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Supporting law enforcement and public safety
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Investing in rural economies
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Understanding the challenges pest control businesses face today
This is your chance to hear directly from a legislator who understands—and advocates for—our industry.
🔍 A Clear Picture: RETRO Risk vs. Reward
Presented by: Stop Claims Corporation
Gain clarity on one of the most complex areas of business operations: workers’ compensation.
This session will break down:
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How L&I calculates your premium rates and risk classification
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What your Experience Modification Rate (EMR) really means
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What "Retro" is—and whether it’s worth it for your company
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Red flags in claims management and how to protect your business
If you’ve ever felt unsure about workers’ comp, this session is for you. Learn how to reduce liability and increase transparency in your claims process.
